17. Average people focus on saving. Rich people focus on earning.
Siebold theorizes that the wealthy focus on what they'll gain by taking risks, rather than how to save what they have.
"The masses are so focused on clipping coupons and living frugally they miss major opportunities," he writes.
"Even in the midst of a cash flow crisis, the rich reject the nickle and dime thinking of the masses. They are the masters of focusing their mental energy where it belongs: on the big money."